The Bum Box at Experiential Marketing conference


The Bum Box at Experiential Marketing conference

Sony Tropfest 2008



The Bum Box at Experiential Marketing conference

Australia Day Live 08


February 2011

Citibank NSW Wine Festival


Every year NSW toasts its most talented winemakers and award-winning wines with a collection of exciting public tastings in Sydney. This year the celebrations were bigger and better than ever with the newly named NSW Wine Festival (formerly NSW Wine Week) proudly supported by Citibank. Set in one of Sydney's most beautiful alfresco (and convenient) settings, Hyde Park South, to discover the delicious wine from New South Wales 14 diverse wine regions. music and cool entertainment, creating a world-class festival atmosphere.





January 2011

Vodafone Ashes Test Series

Vodafone branded Bum Boxes were handed out at First Fleet Park near Sydney Opera House, Circular Quay for three days of great cricket fun and atmosphere at the official Vodafone Ashes Live Site. FREE of charge and open to all members of the public, Channel Nine’s live broadcast of the cricket was viewed on the big screen at the popular tourist hotspot, allowing the public to sit back and relax while they soak up the atmosphere of the Final Test in Sydney.

Bum Boxes branded Vodafone were also present at Live Sites during the opening Test in Brisbane and the Boxing Day Test in Melbourne.





December 2010

Woolworths Carols in the Domain

Woolworths Carols in the Domain is Australia’s largest free Christmas concert. Every year tens of thousands of people come together to celebrate the true meaning of Christmas, while raising funds for the Oasis Youth Support Network. Those who can’t make it to the Domain can enjoy this spectacular concert live via the Seven Network.

This year marked the 28th year of Woolworths Carols in the Domain. The event took place on  Saturday 18 December at the Domain in Sydney where a crowd of more than 90,000 gathered.

This year's event was hosted by Grant Denyer and Kylie Gilliesand featured performances from The Wiggles, Georgie Parker, Mark Vincent, Jersey Boys, Troy Cassar-Daley and lots more...

The Woolworths' Carols in the Domain Bum Boxes were handed out free  for people to sit back, relax and enjoy this spectacular event in comfort.


December 2009


Warringah Council's Christmas by the Beach & Carols by the Sea

Warringah Council celebrates Christmas by the Beach each year with free entertainment and activities at Dee Why Beach on Sydney's Northern Beaches.

Entertainment includes All day Christmas markets, stalls include arts, craft, jewellery, collectibles, homewares, exotic items, designer fashions.  Kids Christmas Show, Face Painting, Camel Rides and baby christmas animals followed by Carols By The Sea concert.

Warringah Council provided free Bum Boxes for all to relax and enjoy the festivities in comfort.





October 2009


Breakfast on the Bridge - The world's most dazzling picnic!


On 25 October 2009 the iconic Sydney Harbour Bridge played host to a world first Breakfast on the Bridge. This historic occasion took place between 6:30am and 8:30am, where picnic goers relaxed and enjoyed breakfast on the road deck of the bridge. Real grass was rolled out along the deck turning the bridge green; and 6,000 people  tucked into their home made breakfast hampers.

Only 6000 lucky people were chosen out of 120,000 applications for the opportunity to "Breakfast On The Bridge" We had 4000 Bum Boxes present branded "Drinkwise" with their slogan "Kids & Alcohol Don't Mix".  Drinkwise is a government awareness campaign. 



January 2010


Ford Fiesta Moonlight Cinema

Ford Fiesta Moonlight Cinema is an open air cinema. A 'must do' Summer experience,  screening latest release, contemporary, cult and classic movies throughout Sydney, Melbourne, Adelaide, Brisbane and Perth during the summer season from December through to  March

A fabulous range of films were on offer for people to sit back and soak up a night under the stars!

Ford Fiesta provided free Bum Boxes to audiences at all venues ‘what nicer way to sit down under the stars in the park with a chilled glass of wine whilst enjoying a film!’




January 2008

The New Dual Purpose Bum Box is introduced

The new "Display/Gift With Purchase" Bum Box can be adapted to display various products allied to outdoor events such as Bottles of Wine or Champagne, Soft Drink or Beer, as well as Beach Towels, DVDs, Childrens Games etc. It is ideal for Companies who wish to promote their Brand and achieve high volume sales and is also a great opportunity to deliver a relevant message and have their Brand stand out in the retail sector. Customers simply pick up the display and carry to the sales counter. There's a thousand ways The Bum Box can be put to good use…and further promote your product at numerous outdoor activities and events. It is easy to carry and pops out into a ready made seat which can be taken to the Beach or for picnics in the park; watch the footy or cricket at a local sports ground; take a seat whilst watching netball or soccer on a Saturday morning; soak up the atmosphere of an outdoor concert; watch movies on the big screen at outdoor cinemas from the best seat ‘in the house’ and thus give your Brand even more exposure.  It’s sturdy; comfortable; portable; it’s re-usable… AND it’s environmentally friendly! (it’s up to you to think outside the box.)


February 2008

Bum Box Steals The Show At SONY Tropfest 2008

Tropfest, the world's largest short film festival was held in Sydney's Domain, Royal Botanic Gardens on Sunday February 17th. Now in its 16th year Tropfest just keeps getting bigger and bigger. An audience of over 150,00 watched via a national satellite link screening at venues in Sydney, Melbourne, Brisbane, Perth, Canberra and Hobart as well as a selection of regional venues which went live across Australia with each city celebrating Tropfest in its own way. The event kicked off in Sydney's Domain with Live entertainment including DJs and live bands where a crowd of more than 90,000 gathered. Sony gave away Bum Boxes for people to enjoy this big day of grassroots cinema in comfort and experience the best in Australian short film making talent. This year's judges included Geoffrey Rush, Naomi Watts, Claudia Karvan, Gillian Armstrong and Lantana director Ray Lawrence. The event was a huge success "Congratulations to Sony on another great event and all the film makers for making this the World's best short film festival"

click here




January 2008

Ergonomic Ecstasy At The Australian Of The Year Awards Canberra

A swag of Australian Stars performed at Australia Day Live 08 as the 35,000 strong crowd watched in comfort on the lawns of Parliament House. The Australian Of The Year Awards 2008 were presented by Prime Minister Kevin Rudd followed by a celebrity concert including Ben Lee, Goyte, Richard Clapton, Ricki Lee, The Veronicas, The Basics, Thirsty Merc, Tripod, Blue King Brown and Katie Noonan.

The evening began with the Australian Of The Year Award being presented to Lee Kernaghan followed by two hours of star studded acts that showcased the great diversity of Australia's music scene.

The real star of the show however was The Bum Box with people rushing to grab one, rest their weary posteriors and watch the event in comfort. The Commonwealth Bank have been the main sponsors of The Australian Of The Year Awards for nearly 30 years and this year proved to be bigger and better than ever. click here


Movies in The Overflow







January 2008

Lots of Comfortable Bums at Movies In The Overflow

Free Movies in the Overflow at Sydney Olympic Park were screened throughout January. A fabulous range of films were on offer for people to sit back and soak up a night under the stars! and Sydney Olympic Park Authority saw The Bum Box as the best option to providing those attending with a comfortable, low back chair and also particularly liked the fact that the seats were recyclable. The Bum Box stand proved popular and people of all ages bought seats on the various nights, with entire families of bums a regular sighting.

Sydney Olympic Park Authority

Scott O'Hara, Executive Manager, Arts, Culture & Events had this to say:

“The Bum Box is the ideal solution for our Movies in the Overflow program. Our patrons require something light and inexpensive that they can re-use over several nights, and the low- height means there is no impact on the sightlines of their neighbours." 

To read The Lankfords Downunder blog click here